GBM was founded in 2013 by two very different people with a single, core belief that business can, and should, be a force for positive social change.

We believe that the future belongs to those organisations that act to make the world a better place while building a profitable business.

We believe that being for-purpose and for-profit should never be mutually exclusive and, by evolving together, they offer the perfect combination for a truly sustainable future.

Whether you’re already flying along or you’re just starting up, your brand is always evolving. Incorporating social purpose into your story can start any time.

We help businesses:

  • Define their social purpose
  • Embed their purpose throughout their organization
  • Infuse their purpose through their brand and express it through authentic communications
  • Develop actionable plans to connect their brand to their customer’s values.

We offer strong strategic thinking, guidance to navigate your social responsibility path and help telling your story. That’s what we do and we love what we do.

About You


You are well aware that being a socially responsible business isn’t a ‘yes’ or ‘no’ question. It’s here, and it’s now.

The instinct is to dive in, take a lead on your competitors, make a bold statement.

The challenge, though, in a sea of sustainability accreditations and complex options to do good, is to bring your social purpose to life and ensure it gets the emphasis it deserves.

You know that a good brand matters too, but maybe you’re unsure how it should, or even could, evolve.. You realise that you can make a social impact while building the bottom-line; yet establishing the right long-term plan and getting underway feels elusive.

What’s the ‘right’ responsible business strategy for you? What’s the best use of your resources? And what’s the most compelling way to tell your customers and employees your story?


Social Responsibility, Sustainability, Responsible Business, whatever its called isn’t important. What matters is that you find the time, skill and passion to bring this value to life in your business and express it through your brands.

Whether you’re already flying along or you’re just starting up, your brand is always evolving. Incorporating social purpose into your story can start any time.

Whether you’re motivated by cost savings, competitive advantage or an internal corporate conscience, your customers are demanding, and paying a premium for, responsible products and services whose claims they truly feel they can trust.

We find that the organisations who want to work with us, share our beliefs about doing good, and doing well. What they want is strong strategic thinking, guidance to navigate their social responsibility path, and help telling their story.

That’s what we do. We guide. We plan. We execute through your brand.


  • Cliff Moss
    Cliff Moss Co-founder & Strategist
  • Simon Davies
    Simon Davies Co-founder & Strategist
  • Penny Stephens
    Penny Stephens Project Delivery Manager
  • Belinda Hanneberry
    Belinda Hanneberry Project Consultant
  • Meg Hocking
    Meg Hocking Marketing Assistant
  • Jonathan Sagar
    Jonathan Sagar Creative Advisor

Good Guidance System

We’re incredibly grateful to be in a position to call on the advice of these seasoned professionals to help light the way across any number of the many areas that Good Business Matters operates; from strategy and vision to execution tactics and the creation of new income streams through purpose-led work.

We refer to this small but mighty panel of individuals as our Good Guidance System.

  • Jane Hadjion
    Jane Hadjion Corporate Ecologist
  • Col Duthie
    Col Duthie Chair, Donkey Wheel House
  • Chris Lombardo
    Chris Lombardo Executive Officer, the Bridge
  • Daniel Madhavan
    Daniel Madhavan CEO, Impact Investment Group
  • Justin Carline
    Justin Carline Founder, Food Technology Centre
  • Dr Yadira Perez Hazel
    Dr Yadira Perez Hazel Cultural Anthropologist & Research Advisor, Fred Hollows Foundation
  • Ben Gleisner
    Ben Gleisner CEO, CoGo
  • Olivia Larkin
    Olivia Larkin Director of Social Impact, Impakt

Want to work with us?

Contact Us

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