Over the last few years we’ve worked on a whole raft of ways to catalyse responsible, ethical and just plain sensible business. Some have been pretty good, some have fizzled, but The Good Xmas Trail is burning bright.
Content strategies, Content Inc., digital content rules… the list goes on. We wouldn’t be the first to suggest that cutting through the mire and getting your content noticed has never been harder. But, a carefully crafted cause marketing strategy paired with diligent, responsible and enthusiastic activation is a fantastic source of rich, engaging content.
There’s no foolproof approach to finding your social purpose. However, we’ve developed some questions and tips to set you on the right track for uncovering the right social purpose for your business and figuring out how to put it into action.
As cause marketing enthusiasts we recently published an article about how effective it can be for business. It’s certainly a great way to raise funds for causes and get the business noticed for doing some good, but we’ve started to consider the question: are some charities actually losing out thanks to cause marketing?
We’re often devising cause marketing initiatives as part of a new or evolving brand strategy and for good reason. Activated in the right way, cause related marketing and the inspiring stories it generates can form a robust pillar of your ‘do good to do well’ strategy.
Customers’ perception of business social responsibility and cause related work is on the rise and the oft cited term “do go and do well’ is actually coming to life through consumers willingness to pay more for ethical brands.
The case for cause marketing has never been stronger: increased sales and market share, increased ability to attract, motivate and retain employees, improved corporate reputation and a strengthened brand position. Here are a couple of excellent examples
It goes without saying. Or does it? A good reputation matters today, more than ever. Its certainly good for business: and doing good business helps to build it. A good reputation in the community can be a real asset in times of crisis.
With Christmas just around the corner, and with all that eating, drinking and making merry in the offing we thought we’d offer the opportunity to divert your attention away from the usual bars and cafes and focus it instead on the most responsible businesses out there offering food, drink and even gifts.
The Premier’s Sustainability Awards are almost upon us and the finalists have been announced. Of particular interest to us was the Small and Medium Business category. The challengers are a broad and eclectic set, demonstrating some exciting and innovative approaches to solving thorny issues.
A couple of months ago we were invited to go out to Rowville Community Kitchen, learn about their food rescue programs and have some lunch (more about that later), and it certainly opened our eyes to what was going on around us.
Leaders are already into it, the marketing department wants you to, experts say you should…
Whatever the size of the business you work in, it’s likely that you’re a lot better placed to gain a deep understanding of your customers than you may at first think. Chances are, if you’re a smaller sized business you’ll be geographically or philosophically co-located.
Guest Author: Daniel Schwartz
Today, maintaining a sustainable supply chain is no longer solely the domain of the large corporate. Not only are there opportunities for small suppliers in bigger chains, but it’s never been easier for small and medium sized businesses to meet sustainable supply chain criteria.