Content strategies, Content Inc., digital content rules… the list goes on. We wouldn’t be the first to suggest that cutting through the mire and getting your content noticed has never been harder. But, a carefully crafted cause marketing strategy paired with diligent, responsible and enthusiastic activation is a fantastic source of rich, engaging content.
About Simon Davies
Posts by Simon Davies:
There’s no foolproof approach to finding your social purpose. However, we’ve developed some questions and tips to set you on the right track for uncovering the right social purpose for your business and figuring out how to put it into action.
As cause marketing enthusiasts we recently published an article about how effective it can be for business. It’s certainly a great way to raise funds for causes and get the business noticed for doing some good, but we’ve started to consider the question: are some charities actually losing out thanks to cause marketing?
Customers’ perception of business social responsibility and cause related work is on the rise and the oft cited term “do go and do well’ is actually coming to life through consumers willingness to pay more for ethical brands.
The Premier’s Sustainability Awards are almost upon us and the finalists have been announced. Of particular interest to us was the Small and Medium Business category. The challengers are a broad and eclectic set, demonstrating some exciting and innovative approaches to solving thorny issues.
A couple of months ago we were invited to go out to Rowville Community Kitchen, learn about their food rescue programs and have some lunch (more about that later), and it certainly opened our eyes to what was going on around us.
Whatever the size of the business you work in, it’s likely that you’re a lot better placed to gain a deep understanding of your customers than you may at first think. Chances are, if you’re a smaller sized business you’ll be geographically or philosophically co-located.
Guest Author: Daniel Schwartz
Today, maintaining a sustainable supply chain is no longer solely the domain of the large corporate. Not only are there opportunities for small suppliers in bigger chains, but it’s never been easier for small and medium sized businesses to meet sustainable supply chain criteria.
Update March 2015: Almost another year has passed since the Rana Plaza disaster in Bangladesh and finally Benetton has committed to contribute to the compensation fund. However, it’s still under fire from campaigners for delaying the process and dallying over a decision about how much to contribute.
The Good Carpenter, developed in partnership with Carpentry Australia, is a series of stories about all the Good things going on in the world of carpentry and building. So, for latest insights into doing the right thing with hammer ‘n nails, bookmark this page. It’s on the level. Oh dear.
Ok, so we accept that getting excited about Christmas even before the first advent calendar window has been prized open may irk some of you, but there will be many who believe that ‘preparedness is near to godliness’ and even some keen to take one big red-booted-step towards doing the right thing this year.
Volunteering opportunities, thoughtful workplace giving, and effective training programs are among the many ways a business can give their employees what they want. The benefits of keeping the crew happy are manifold with the rewards for the business being pretty great too.