Over the last few years we’ve worked on a whole raft of ways to catalyse responsible, ethical and just plain sensible business. Some have been pretty good, some have fizzled, but The Good Xmas Trail is burning bright.
There’s no foolproof approach to finding your social purpose. However, we’ve developed some questions and tips to set you on the right track for uncovering the right social purpose for your business and figuring out how to put it into action.
As cause marketing enthusiasts we recently published an article about how effective it can be for business. It’s certainly a great way to raise funds for causes and get the business noticed for doing some good, but we’ve started to consider the question: are some charities actually losing out thanks to cause marketing?
We’re often devising cause marketing initiatives as part of a new or evolving brand strategy and for good reason. Activated in the right way, cause related marketing and the inspiring stories it generates can form a robust pillar of your ‘do good to do well’ strategy.
Customers’ perception of business social responsibility and cause related work is on the rise and the oft cited term “do go and do well’ is actually coming to life through consumers willingness to pay more for ethical brands.
The case for cause marketing has never been stronger: increased sales and market share, increased ability to attract, motivate and retain employees, improved corporate reputation and a strengthened brand position. Here are a couple of excellent examples
Whatever the size of the business you work in, it’s likely that you’re a lot better placed to gain a deep understanding of your customers than you may at first think. Chances are, if you’re a smaller sized business you’ll be geographically or philosophically co-located.
Guest Author: Daniel Schwartz
Today, maintaining a sustainable supply chain is no longer solely the domain of the large corporate. Not only are there opportunities for small suppliers in bigger chains, but it’s never been easier for small and medium sized businesses to meet sustainable supply chain criteria.
Update March 2015: Almost another year has passed since the Rana Plaza disaster in Bangladesh and finally Benetton has committed to contribute to the compensation fund. However, it’s still under fire from campaigners for delaying the process and dallying over a decision about how much to contribute.
Volunteering opportunities, thoughtful workplace giving, and effective training programs are among the many ways a business can give their employees what they want. The benefits of keeping the crew happy are manifold with the rewards for the business being pretty great too.
There are so many reasons why and so many simple ways to get started, yet we’re often asked ‘why do good, how can we quantify the value to our business?’
Your Good Business Toolkit just got a new hammer — The DōShorts Sustainable Business Collection. We’re proud to announce our partnership with Dō Sustainability whose growing range of ‘shorts’ we absolutely feel you should be aware of.
The physical health of our staff has received so much attention over the years that employers are now in a position to make a fairly legitimate complaint when their manflu ridden fellas, and ladies struggling with something more piquant actually turn up at all.
Rethinking work-spaces has become a popular activity in recent times with the emergence of shared offices and an increase in flexible working conditions.
It really isn’t that hard to get started with a social responsibility programme of one sort or another. This is especially true for smaller or medium sized businesses as a decision can be made quickly, acted upon and, simply, dealt with. It’s actually a lot simpler than many consultants would have you believe.
The often not-quite-swift-enough hand of legislative pressure appears to finally be making ground. History was most definitely in the making yesterday: The European parliament has finally passed a new law requiring large companies across member states to provide details on social, environmental and human rights impact in their annual company report.
UBS. Their business is Wealth management. They want/must invest their client’s money and the end goal is to make them money. They’ll take few points along the way as a fee and, theoretically, everyone’s happy. Some, and clearly a growing proportion of those clients, would like the option to invest in socially responsible businesses.
Steve Howard who heads up all things Sustainability at IKEA has a pretty good response to this. The entire article is worth reading but if you’re short of time, and we know that many of you are, and you’d like to consider the question of future proofing in isolation then there’s a short cut
Patagonia Chief Executive Rose Macario joined the company 6 years ago. Since then profits have tripled and the company leads the way in socially responsible practices. As you become a more aware person about yourself and about the environment, you recognize that you can’t really split your working life from the life you live every […]
Hornby, sadly, are in trouble. They just issued their third profit warning in less than two years. It was Christmas eve. Dinner was over. The four kids in my family were going crazy with excitement. Tomorrow .. presents!! I reluctantly headed up to bed. Just as I passed the lounge, I caught sight of […]
The human brain has an innate ability to remember up to seven things: seven digits in a phone number, 7 colours of the rainbow, 7 ingredients for a happy workforce. Put an eighth or ninth in the list and suddenly the test on our memory is often too much to handle.