Be Good. Dont touch a thing

Well, not exactly.

But you can make an almost instant impact by popping your mobile phone down beside you, or leaving it in your pocket, refraining from grabbing it, twiddling with it, tweeting something vaguely ‘important’, checking your mail for the hundredth time today or texting something that could actually wait.

In fact with a mere 10 minutes of restraint you could raise enough money to provide fresh water to a child in need, for an entire day.

Brilliant. An instant impact based on the arrangement that Unicef and their donors have come to.

The Unicef Tap Project is challenging all of us lucky enough to be obsessed with a mobile phone to take some time out from the sometimes pesky device. The longer you can go without touching your phone, the more they’ll donate. Simple.

And as you well know, we like simple

photo credit: loop_oh via photopin cc