Re-purposing containers for fun
Do FMCG companies realise that they’re also in the business of bath toys? Their packaging can be easily re-purposed as effective bath toys for little ones, keeping it away from the recycle bin or land-fill for a bit longer and saving the purchase of new products. Consumers just need a nudge in the right direction.
Perhaps they could add some features to their containers to make them even more fun… figures on the bottom, or different coloured pictures underneath the wrapper? Instructions and game ideas?
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