Save ink now. Use new font.
It’s free, it looks pretty good and the claim is that with enough people using it it will save zillions of this and trillions of that.
The ad is a bit shouty and annoying but the message isn’t bad.
As ever, it sounds great but what are the chances of us all using the same typeface for printing, really? It’s akin to saying”‘well, if we all drive a Prius..” or “if everyone just donated 1$ then we’d save… ” you get the picture. Not a bad campaign idea though and the truth of the matter is ‘every little helps’.
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