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Founded in 1987, Good Health offers a wide range of natural health products designed and developed in New Zealand, but the brand had not evolved since then.

Challenge

Breathe new life into the Good Health brand and packaging – create a more modern, relevant brand for today’s consumers while still retaining the trust and integrity of this Kiwi owned and family operated business

What we did

Through a series of focus groups, our associate agency in NZ, developed a new brand vision that offered a relevant promise to Good Health’s existing and potential customers.
The logo was revitalised and a modern packaging system devised alongside advertising concepts that would appeal to both domestic and international markets.

The new look and brand strategy revitalised the brand, better connecting with customers, increasing brand recall and ultimately leading to a 25% boost in sales.

Brand Strategy and Positioning, Logo and Visual Identity Design, Marketing and Sales Collateral, Packaging Design

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