For Independent Advice and Inspiration
The Timber Merchants Association set out to separate its advisory services from its member operations and needed a brand that worked alongside and complimented the TMA brand.
It quickly became clear from talking to the wide range of customer groups, that it was essential that the new brand, Timber Hub, built its position as an independent source of advice and information.
Positioning timber as a building material of choice, the implicit message woven throughout Timber Hub, is that it offers timber solutions as a simple and easy way for end users to make a responsible choice.
From a more explicit standpoint the business champions timber as one of the most environmentally friendly building materials available, for its extraordinarily low impact on carbon emissions, its versatility, renewability and excellent thermal properties.