The right next move starts with diagnosis.
Strategic Diagnostic
Most decisions that go wrong were badly framed, not badly made.
Drill down to discover more
The right next move starts with diagnosis.
Strategic Diagnostic
Most decisions that go wrong were badly framed, not badly made.
Drill down to discover more
The right next move starts with diagnosis.
Strategic Diagnostic
Most decisions that go wrong were badly framed, not badly made.
Drill down to discover more
Important decisions rarely arrive neatly. The issue may be strategic, commercial, operational or human, and there is often more than one reasonable way to read it.
The risk is not lack of intelligence or effort. It is committing too early to the wrong level of the problem.
What is it
The Strategic Diagnostic gives you a focused 90-minute conversation to unravel and diagnose the situation in front of you.
You bring the live problem, decision or opportunity. Clifford helps separate noise from signal, test assumptions and identify where attention, energy and resources should be focused first.
What is it
The Strategic Diagnostic gives you a focused 90-minute conversation to unravel and diagnose the situation in front of you.
You bring the live problem, decision or opportunity. Clifford helps separate noise from signal, test assumptions and identify where attention, energy and resources should be focused first.
What is it
The Strategic Diagnostic gives you a focused 90-minute conversation to unravel and diagnose the situation in front of you.
You bring the live problem, decision or opportunity. Clifford helps separate noise from signal, test assumptions and identify where attention, energy and resources should be focused first.
When the ground shifts, you jump.
Adi Kerr
General Manager, Little Bertha
Blinded by opportunity.
Alan Duval
Co-founder, FoloUP
Why you'd do it
Why you'd do it
You’re responsible for a decision shaping the next stage of the business.
There are several credible options, but the right commercial sequence is not yet obvious.
The team is working hard, but the work is not translating into enough progress.
You are about to commit time, money or people and need those resources to work harder.
The work has momentum, but too much of it feels reactive, unclear or frustratingly slow.
You want a senior outside view before the next move becomes difficult or expensive to unwind.
How it works
Before
Prior to sitting down together, you share the live issue, opportunity or blockage, with any useful context. It doesn't need to be polished.
Before
Prior to sitting down together, you share the live issue, opportunity or blockage, with any useful context. It doesn't need to be polished.
The session
The session separates symptoms from causes and tests the assumptions around the work. Clifford helps identify where focus, effort and resources should be directed first.
The session
The session separates symptoms from causes and tests the assumptions around the work. Clifford helps identify where focus, effort and resources should be directed first.
Follow-up
After the session, you receive a written diagnostic document. It captures the core diagnosis, the reasoning behind it, the implications for the business and the recommended next steps.
Follow-up
After the session, you receive a written diagnostic document. It captures the core diagnosis, the reasoning behind it, the implications for the business and the recommended next steps.
Leave with
You leave with a clearer understanding of the situation, the risks around it and the priorities that should guide the next phase of work.
Leave with
You leave with a clearer understanding of the situation, the risks around it and the priorities that should guide the next phase of work.
What this is not
This is not a free exploratory call, mentoring conversation or discovery process dressed up as strategy.
It is a structured strategic diagnostic for leaders needing clear judgement before further commitment.
What this is not
This is not a free exploratory call, mentoring conversation or discovery process dressed up as strategy.
It is a structured strategic diagnostic for leaders needing clear judgement before further commitment.
What this is not
This is not a free exploratory call, mentoring conversation or discovery process dressed up as strategy.
It is a structured strategic diagnostic for leaders needing clear judgement before further commitment.
Diagnostic work

Working with Cliff helped me get under the hood of the business and see what was really going on at a deeper level.
I came in thinking the work was about brand, but it quickly revealed much more: team connection, community, commercial focus and what needed to happen next.
The process gave me clearer priorities, a stronger sense of what I needed to focus on to shift the dial and the confidence to lead Grassroots into its next stage with more intention.
Sally Murchie
Owner, Grass Roots Yoga

Frank Muscara
Founder, Parent Sanctuary
Working with Cliff helped me get under the hood of the business and see what was really going on at a deeper level.
I came in thinking the work was about brand, but it quickly revealed much more: team connection, community, commercial focus and what needed to happen next.
The process gave me clearer priorities, a stronger sense of what I needed to focus on to shift the dial and the confidence to lead Grassroots into its next stage with more intention.
Sally Murchie
Founder, Grass Roots Yoga

Working with Cliff helped me get under the hood of the business and see what was really going on at a deeper level.
I came in thinking the work was about brand, but it quickly revealed much more: team connection, community, commercial focus and what needed to happen next.
The process gave me clearer priorities, a stronger sense of what I needed to focus on to shift the dial and the confidence to lead Grassroots into its next stage with more intention.
Sally Murchie
Founder, Grass Roots Yoga
What’s the next move?
A short conversation can help clarify the situation before more time, money or energy is committed.
What’s the next move?
A short conversation can help clarify the situation before more time, money or energy is committed.
What’s the next move?
A short conversation can help clarify the situation before more time, money or energy is committed.
Helping senior leaders navigate important commercial decisions.
4 Balmerino Avenue
Toorak, Victoria, Australia 3142
+61 481 313 993
good@goodbusinessmatters.net
ABN 62 608 168 369
Good Business Matters®
Helping senior leaders navigate important commercial decisions.
4 Balmerino Avenue
Toorak, Victoria, Australia 3142
+61 481 313 993
good@goodbusinessmatters.net
ABN 62 608 168 369
Good Business Matters®
Helping senior leaders navigate important commercial decisions.
4 Balmerino Avenue
Toorak, Victoria, Australia 3142
+61 481 313 993
good@goodbusinessmatters.net
ABN 62 608 168 369
Good Business Matters®


