THOUGHTS—Will your brand be on the right side of history?

“Will your brand be on the right side of History?”, asks author Toby Usnik in an Op-Ed article, published in Jing Daily on the 19th July, 2020.

2020 will no doubt be remembered as the year that changed everything. It beckons business leaders to reassess their Corporate Social Responsibility and how their brand will be viewed by their actions, or lack thereof. The Black Lives Matter protests have awakened a need for businesses to reflect on how their models and strategies can work towards reconciling communities.

Read by Daniela Denby-Ashe