Tackling debt, saving lives
A strategy developed for empathy and efficiency
In 2017, Good Business Matters launched Goodsmiths. A first in Australia. We helped good businesses sell impactful products. In 2020 Covid killed it off
Work—GOODSMITHS LEAVE LASTING IMPRESSIONS
In 2017, Good Business Matters launched Goodsmiths. A first in Australia. We helped good businesses sell impactful products. In 2020 Covid killed it off
Small social-impact businesses and social enterprises shared a challenge. Attracting and converting the rising wave of conscientious consumers. So we created Goodsmiths. A hub of good businesses selling great products and a destination for people who wanted to buy something but do some good at the same time.
Goodsmiths was a business-to-consumer marketing platform for a curated set of ‘good’ businesses selling carefully-crafted product ranges and services, that generate more than just a profit. We created marketing campaigns at key consumer times of the year: Mothers day, Father’s day, Valentines, Christmas, to drive consumers to purpose led businesses so they could buy and do good at the same time.
