“Goodsmiths makes perfect sense to us. It’s a smashing initiative, and we love being part of it. The Christmas campaign was superb. Enquiries were up and we didn’t have to wrestle with frustrating Christmas marketing stuff.”


As a society we’ve become great at consuming, which is hardly sustainable given the limited resources our planet can produce. It’s also tricky being a socially responsible consumer. It’s counter-intuitive and, while it feels good to do good, it can be hard to get started. The challenge for small social-impact businesses and social enterprises is no less of an issue; marketing and communications is something many are not particularly good at. It sucks up limited resources, can be stressful and the results are often disheartening.


Goodsmiths is a business-to-consumer marketing platform for a curated set of ‘good’ businesses selling carefully-crafted product ranges and services, that generate more than just a profit. The Goodsmiths website and media campaigns provide purpose-led organisations with a unique way to connect with a qualified and engaged audience and to promote themselves more broadly.

Goodsmiths Street Posters


  • 150 social enterprises and purpose-led businesses listed on the platform
  • 34% average click-through-rate to business websites
  • 5 marketing campaigns run each year
  • In 2019, 8 events were attended by 120 social entrepreneurs
  • Facebook and Instagram followers grew over 200% in 2018 and 2019


Businesses on the
Goodsmiths platform
grew 5 times in 3 years.