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Blue Sunday

Billed as “The Day We Fight Prostate Cancer” Blue Sunday was a major event to raise awareness of Prostate Cancer.

Challenge

To get men talking to their doctors about prostate cancer, before it ‘s too late.

Almost 19000 Australian men are diagnosed with prostate cancer every year. By bringing a team of dedicated corporate partners together to raise the issue in a compelling and impactful way we set out to get blokes to book in with their doctors and get tested.

What Happened

Blue Sunday was the day that 60000 football fans attending the Collingwood V Richmond showdown would don blue ponchos in a display of solidarity in the fight against prostate cancer. The MCG was transformed into a sea of blue.

What we did

Project Lead, Strategy, Marketing Communications, Web and Digital Development, PR and Event management

Results

The event and associated media exposure helped get the issue out into the open while linking the colour blue to prostate cancer awareness:

  • 90 television stories reaching a national audience of just under 10 million people: including 3 nationally syndicated television programmes – Sunrise (Channel 7), The Footy Show and National Nine News (Channel9)
  • Press coverage to an audience of over 5.7million people including front page and page 3 of Herald Sun
  • Total advertising space rate of over $240,000 for all media combined
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