When the Bridge approached us to develop a brand for their new sustainable social enterprise cafe, we had one main question on our minds.
How do you make a cafe stand out in Melbourne, when there are over 1600 of them vying for coffee drinkers’ attention?
Simple really, create a unique and immediately memorable brand which naturally sticks in the mind.
Please welcome, Moon Rabbit.
In some Asian cultures the Moon Rabbit is thought to pound the elixir of life for the moon goddess. A sign of integrity, virtue and long life, not only does Moon Rabbit have an intriguing and diverse back-story, it provides a great platform for creative development, too.
What we did
Brand strategy and positioning, naming, logo and visual identity.
Business strategy and planning, business development, and marketing strategy.