CONNECT

Work—
Strengthening
our community

“Good Business Matters have been instrumental in the development of our business strategy and brand since mid-2016. Their work has added significant value across our entire organisation and it’s always invigorating to work with them. The clarity of thinking, can-do attitude and responsive nature of the team is first-class”

Christine Lombardo, CEO
Bridge Darebin

Problem

Two well-established neighbourhood houses, in Preston and  Thornbury, were being merged. They needed to be brought together under a single identity, one that embraced everything about their 60 years serving their local communities and relaunched as a dynamic, future-focused entity. The new whole had to be greater than the sum of their parts.

 

Solution

Brand, positioning and marketing strategy based on a solid discovery process gave rise to the new name and brand “Bridge Darebin’.  It represents a ‘coming together’ of people to forge connections and build a stronger community. A Bridge is a strong metaphor for helping people to overcome their challenges and begin moving forward.

 

Results

The brand was successfully launched in November 2016.
A new visual identity was developed to succinctly articulate the connection these neighbourhood houses have to society and the value they contribute to the community. We activated a full communications plan across their website, marketing collateral, signage, and social media. This followed on with the launch in 2018 of the award-winning sustainable social enterprise cafe, Moon Rabbit.

“Our upwards growth trajectory since 2016 is unprecedented in the 38 year history of this organisation. In no small way Good Business Matters can be thanked for the part they have played in that growth”

Christine Lombardo, CEO
Bridge Darebin